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Request for Proposals (RFPs)

NYU Langone Health is seeking proposals for the implementation and configuration of a Branded AI-Driven Multimodal Content Studio. This initiative will establish a centralized, secure, and brand-compliant platform for generating, managing, and versioning high-quality owned content across all modalities and channels. Our goal is to support our mission in patient care, research, and education through scalable, on-brand storytelling, while positioning NYU Langone as a leader in responsible AI-driven communications.

The Content Studio must do the following:

  • enable AI-driven generation of text, video, audio, images, avatars, slides/infographics, and dynamic service-line templates
  • support both free-text prompts and pre-built prompt templates
  • generate multiple content variations personalized by persona, demographic, location, and language
  • optimize content for multiple channels, including web, email, social, digital display, media walls, and signage
  • enforce NYULH鈥檚 verbal, visual, digital, and content style guidelines, while providing guardrails such as tone checkers, compliance scoring, and sensitive-topic detection
  • support multilingual and region-specific localization
  • provide collaboration tools including commenting, role-based permissions, version control, workflows, and human-in-the-loop approvals
  • integrate seamlessly with existing systems (e.g., Bynder DAM, Drupal CMS, Salesforce Marketing Cloud)
  • incorporate real-time and static audience segmentation models, including support for PHI where applicable
  • offer training, documentation, and change management to ensure successful adoption
  • deliver robust reporting on usage, performance, and compliance

These are additional input and processing requirements:

  • ingest and process NYULH鈥檚 Web, Digital, Verbal, and Visual Identity Style Guides (including large documents that are over 140 pages)
  • integrate with NYULH Brand Center assets (logos, color palettes, campaign guidelines, typography, motion kits, sample assets)
  • generate message maps tailored to specific audiences
  • ensure scalability, enterprise security, and accessibility for both internal teams and agency partners

Intention to bid is due 10/3/2025. If you would like to participate in this RFP, please email to ITSourcing@nyulangone.org for RFP document/NDA execution. When submitting bids or questions, please enter the following in the subject line:

[Branded AI-Driven Multimodal Content Studio] 鈥擸our Company Name